GP and medical broadcaster Dr Sarah Jarvis becomes an ROS Ambassador

Head office

12 Feb 2024

Today, GP and medical broadcaster Dr Sarah Jarvis, MBE, announced that she has become an ROS Ambassador in an interview with Jeremy Vine on BBC Radio 2. 

Dr Jarvis is a medical writer and broadcaster with a particular interest in women’s health issues, including osteoporosis which affects predominately women. She has shared her expertise with audiences for many years as a resident doctor for BBC Radio 2 and the ITV Lunchtime News.

In the interview today, Dr Jarvis and Jeremy Vine talked about what osteoporosis is and some of the known risk factors for the condition. There are harmful, ageist stereotypes surrounding osteoporosis, which is why our Ambassadors play such an important role in helping us raise public awareness and draw attention to opportunities to improve public health.

On becoming an Ambassador, Dr Jarvis said:

“It is a privilege to work with the ROS to help raise awareness of this underrecognised and hugely debilitating condition. There are so many misconceptions about osteoporosis, and so few people are aware that we all need to think about protecting our bone health from a young age. We need to bring osteoporosis out from the shadows for all our sakes.”

Craig Jones, Chief Executive at the ROS, said:

“We’re pleased Dr Jarvis has so generously agreed to show her support by becoming an ROS Ambassador. Half of women and one in five men over 50 will suffer fractures because of osteoporosis.

“Fortunately, early diagnosis and access to the right care can, quite literally, make a life-changing difference, so we’re looking forward to working with Dr Jarvis to encourage even more people to think about their bone health.”

To check your osteoporosis risk, please visit

Find out more about the ROS Ambassadors who generously give up their time to help us raise awareness of bone health and osteoporosis at:


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