Breaking the Silence strategy: year three objectives

In 2022 we launched our new strategy, Breaking the Silence. This third year of our strategy is about extending our prevention campaign even further, so over 400,000 people in total will have checked their risk.

Our partnership with the Sunday Express will achieve a game-changing breakthrough on fracture services in England, which we’ll use as a lever to drive change across the other three nations.

The lack of support people get with treatment plans that can often feel intimidating is putting thousands at risk, so the innovation in our support services this year will be new channels to help raise users’ confidence around medication.

Throughout 2024, we’ll be working to achieve seven objectives that encompass the Prevention, Influencing Care and Support and Equity strands of the strategy.

Find out more about our seven organisation objectives here.