Partner with us

Stronger bones. Stronger business. Stronger future. 

Osteoporosis affects over three million people in the UK, and millions more are at risk. Half of women over 50, and one in five men, will break bones because of it. Fractures are painful, life-changing and costly — not only for individuals and families, but also for employers and the wider economy. 

The good news? Many fractures can be prevented. With earlier risk checks, timely treatment and healthy lifestyle changes, countless broken bones never need to happen. 

By partnering with the Royal Osteoporosis Society (ROS), your organisation can: 

• Help prevent fractures before they happen. 

• Support healthier, more resilient employees and customers. 

• Reduce the hidden costs of osteoporosis in lost working days and early retirement. 

• Align with a trusted national charity leading the UK’s fight for better bone health. 

Why partner with us

When you partner with Royal Osteoporosis Society, your business benefits from: 

• Brand alignment with the UK’s only national charity dedicated to bone health and fracture prevention. 

• A healthier workforce: osteoporosis and fractures affect people in their 40s, 50s and 60s — often at the peak of their careers. Supporting fracture prevention means protecting your employees. 

• Reduced productivity loss: fractures are a leading cause of sickness absence and long-term disability. Awareness and early checks help people stay active and in work. 

• Trusted expertise: access to our clinical team, who work with thousands of healthcare professionals nationwide. 

• Positive PR and media impact: demonstrate your commitment to bone health, wellbeing and prevention of future health issues. 

• Tailored opportunities: partnerships designed around your CSR, ESG or business objectives. 

Partnership opportunities

We’ll work with you to design a partnership that delivers impact for your business and society: 

• Cause-related marketing – Show your customers you care by linking your products or services to bone health messaging. 

• Sponsorship – Back high-profile initiatives, helping thousands assess their risk and take early action. 

• Content creation – Position your business as a thought leader in prevention and healthy ageing. 

• Colleague engagement – Inspire and involve your colleagues through Charity of the Year partnerships, fundraising challenges and volunteering opportunities. 

The business case for prevention 

• We estimate that osteoporotic fractures cause about 1.5 million working days lost each year — over 1 million sick days among people aged 40-69, plus about 460,000 days lost due to carers’ absence 

• Many fractures are avoidable: early diagnosis, treatment and lifestyle changes can significantly reduce risk. 

• Fragility fractures cost the UK an estimated £4.4 billion each year, including £1.1 billion for social care 

• Preventing fractures saves money, protects productivity, and helps people live longer, healthier lives. 

Current partnerships 

Osteocare x ROS 

Together we are running a national bone health campaign across the London Underground, reaching over two million commuters a day with vital messaging. Osteocare customers also benefit from a reduced membership fee with the Royal Osteoporosis Society. 

Walfinch x ROS 

Walfinch home care teams are fundraising, training caregivers, and spreading bone health awareness in communities across the UK. 

These are just two examples of our partnerships — we’re proud to work with a range of organisations across health, retail, care and beyond.  

These highlights show just some of the ways we’re working with businesses. We’re excited to welcome new partners to join us on this journey — because better bone health means better lives, and better business. 

Business Ambassadors

Our Business Ambassadors are senior leaders who champion our mission within their industries, opening doors, sharing expertise and inspiring others to get involved.

Meet our Business Ambassadors.

If you are a leader in your field, with connections, expertise, and - most importantly - a passion for improving the nation’s bone health, we’d love to hear from you. Becoming a Business Ambassador is a powerful way to make a difference while shaping a healthier, stronger future.

Contact us at partnerships@theros.org.uk to explore joining our network of Business Ambassadors.

We’re excited to welcome new partners to join us on this journey — because better bone health means better lives, and better business.