Business Ambassadors

Our Business Ambassadors are committed and passionate individuals who work with the ROS to help increase awareness of osteoporosis and bone health, and the issues surrounding the condition. They are key influencers who champion our charity, support the charity’s strategic direction and aims, and encourage others to support the charity.

Ben Atfield

Ben Atfield is a business leader with over 25 years' experience working in Westminster and Brussels. His firm, Ellwood Atfield, is the leading boutique headhunter specialising in Public Policy and Corporate Communications.

Ben is also known for the Westminster events he has organised, and guest hosted. These include The Political Cartoon of the Year Awards and many others with prominent politicians including Angela Rayner, Boris Johnson, Ed Balls, David Cameron, Yvette Cooper and George Osborne to name a few.

Ben has first-hand experience of osteoporosis, diagnosed in 2023 after a collapsed vertebrae aged 56. A keen hiker (he completed 500km of the ancient pilgrim route, the Via Francigena) and like many seemingly healthy and fit men, he did not know that osteoporosis could happen to him.