Dr Zoe Williams becomes Ambassador for the Royal Osteoporosis Society

The Royal Osteoporosis Society (ROS) has proudly announced that Dr Zoe Williams has joined the charity as its newest Ambassador.

A respected GP, broadcaster and public health advocate, Dr Williams brings extensive clinical experience and national influence to a charity dedicated to improving bone health and beating osteoporosis. 

Osteoporosis affects 3.5 million people across the country, yet public understanding of risk factors and the importance of early intervention remains underestimated. ROS believes that Dr Williams’ trusted voice, clinical insight and commitment to empowering people to take control of their health will play a vital role in increasing awareness nationwide. 

Welcoming her to the organisation, Craig Jones, Chief Executive of the Royal Osteoporosis Society, said:   

“We’re thrilled to welcome Dr Zoe Williams as an Ambassador. Zoe's expertise as a GP, her passion for public health and her ability to communicate vital health messages with clarity and warmth make her a powerful advocate for people affected by osteoporosis. Her support will help us break down misconceptions, reach new audiences and ensure more people not only know their risk but also understand the steps they can take to build strong and healthy bones for life. We’re incredibly grateful to Dr Zoe for her commitment to the ROS and we’re looking forward to working together.” 

Dr Williams said she was honoured to support the charity’s work, adding:  
 
“Becoming an Ambassador for the Royal Osteoporosis Society means a great deal to me. Osteoporosis touches so many more lives than people realise, and too often its impact is felt only when it’s already taken a toll. Yet so much can be prevented with better awareness, earlier diagnosis and simple lifestyle changes. I feel passionate about helping people feel hopeful and in control of their long‑term bone health. I’m truly looking forward to working with ROS to ensure more people across the UK understand just how important healthy bones are and feel empowered and confident in how to protect them.” 

With her ability to communicate complex health issues in a clear, relatable way, Dr Williams will help ROS reach wider audiences at a time when awareness has never been more critical. 

Half of women over the age of 50 will break a bone due to osteoporosis, and one in five men will experience the same, yet many people remain unaware of their risk. Dr Williams’ involvement marks an exciting step forward in the charity’s ambition to improve awareness, prevention and support for everyone affected by the condition.  

Dr Williams said: “There’s no time like the present to get started – and I’d like to ask your readers to complete the Great British Bone Check- a 3-minute online risk checker designed by the ROS to enable people to see if they may be at risk of osteoporosis and how to take action.”  

Backed by Her Majesty the Queen, President of the charity, since its launch more than half a million people across the UK have completed it and even more encouraging: 84% of them have already taken action due to their results. That’s estimated to lead up to 71,000 people receiving an early diagnosis, giving them the chance to take steps to protect their bones before fractures start happening.  

Complete the Great British Bone Check here: https://thegreatbritishbonecheck.org.uk/risk