40 for 40

Celebrate 40 years. Take on a 40 Challenge. Change lives.

To mark 40 years of the Royal Osteoporosis Society, we’re inviting you to take on a personal challenge inspired by the number 40.

From walking 40 miles to baking 40 cakes, your challenge can be anything you like—big or small, active or creative. However you choose to take part, you’ll be helping to support people living with osteoporosis and funding vital research, information, and support services.

Your 40 can really make a difference.

What is 40 for 40?

“40 for 40” is a fun, flexible fundraising challenge running from June to December 2026.

You choose your own “40-themed” challenge and get sponsored to complete it. It’s simple, inclusive, and open to everyone—whether you’re fundraising on your own, with friends, or as part of a team.

Your challenge. Your way. One powerful cause.

How it works

1. Choose your 40 challenge
2. Sign up using our quick online form below
3. Set up your fundraising page justgiving.com/campaign/40-4-40
4. Share with friends, family or colleagues
5. Complete your challenge and celebrate your impact

Sign up here

Need inspiration?

Not sure where to start? Here are a few ideas to spark your imagination:

Active challenges

• Walk 40 miles in a month
• Run 40km
• Do 40 minutes of exercise every day
• Swim 40 lengths

Creative challenges

• Bake 40 cakes for a sale
• Create 40 pieces of art
• Take 40 photos

Social challenges

• Host a 40-person event
• Share your challenge with 40 people
• Organise a community fundraiser

Remember—there’s no right or wrong way to do your 40. Make it personal, fun, and meaningful to you.

Get Involved as a Team

“40 for 40” is perfect for workplaces and community groups.

Take part together with:

• 40-minute wellbeing sessions
• Team step challenges
• Office bake sales

It’s a simple, flexible way to boost wellbeing while making a real impact.

Why it matters

Every pound you raise helps the Royal Osteoporosis Society continue its work to support people living with osteoporosis.

Your fundraising will help provide:

• Expert information and support
• Life-changing research
• Campaigns to improve diagnosis and care

Together, we can build a future where no more broken bones means no more broken lives.

We'll support you all the way

When you sign up, you’ll get access to:

• ROS T-shirt or running vest
• Fundraising tips and guidance
• Downloadable resources
• Ideas to help you reach your goal

Ready to take on your 40?

Join us in celebrating 40 years of the Royal Osteoporosis Society and help shape the next 40.

Sign up today and start your challenge or if you'd like to get in touch with our fundraising team - please get in touch fundraising@theros.org.uk or 01761 473287

Sign up here