Dr Zoe Williams Becomes Ambassador for the Royal Osteoporosis Society

Dr Zoe Williams Becomes Ambassador for the Royal Osteoporosis Society

We are proud to welcome leading GP, broadcaster and public health advocate Dr Zoe Williams as our newest Ambassador.

Dr Williams brings extensive clinical expertise and a strong national profile to the charity at a time when raising awareness of osteoporosis has never been more important. More than 3.5 million people in the UK are living with the condition, yet many remain unaware of their risk or the steps they can take to protect their bones.

A trusted voice for better bone health

Craig Jones, Chief Executive of the Royal Osteoporosis Society, said Dr Williams’ appointment will help the charity reach new audiences and challenge misconceptions about the condition.

“We’re thrilled to welcome Dr Zoe Williams as an Ambassador. Zoe’s expertise as a GP, her passion for public health and her ability to communicate vital health messages with clarity and warmth make her a powerful advocate for people affected by osteoporosis. Her support will help us break down misconceptions, reach new audiences and ensure more people not only know their risk but also understand the steps they can take to build strong and healthy bones for life.”

“So much can be prevented”

Dr Williams said she was honoured to join the charity and is committed to helping people feel more informed and confident about their long-term bone health.

"Osteoporosis touches so many more lives than people realise, and too often its impact is felt only when it's already taken a toll. Yet so much can be prevented with better awareness, earlier diagnosis and simply lifestyle changes. I'm truly looking forward to working with ROS to ensure more people across the UK understand just how important health bones are, and feel empowered in how to protect them."

Half of women over 50 and one in five men will break a bone because of osteoporosis. With her ability to communicate complex health issues in a relatable way, Dr Williams will play a key role in helping the charity improve prevention, early diagnosis and support for those affected.