Equity

We’ll put the areas with the deepest health inequalities at the front of the queue for our awareness-raising, prevention, influencing and support work.

The challenge

Osteoporosis isn’t experienced by everyone the same way. There are stubborn health inequalities around the UK, which cause unmet need that is even more urgent to address.

The evidence

• People who live in poorer areas have a 25% higher risk of broken bones and a higher mortality rate following broken hips.
• People who live in poorer areas typically experience more severe pain from broken bones, feel more isolated, are more physically impacted, and less satisfied with the information available to them.

The change we'll make

Focus our activities on the areas where there is greatest need, while making our support services more accessible for the people who need them most

We’ll put the areas with the deepest health inequalities at the front of the queue for our prevention, influencing and support work. Each time we devise a new project, or develop an existing one, we’ll think carefully about how it will ease those inequalities.

We’ll understand better the reach of our information and support into different communities of people and make sure we’re relevant to their specific experiences. Most urgently, we’ll make sure people who live in poorer areas get the support they need.

Our member research shows we also have work to do in reaching men and people from ethnic minorities, so we’ll pay special attention to improving our engagement here too.

To succeed, we need to role-model openness and inclusion, so we’ll work hard to improve diversity in our workforce at all levels.

Read our strategy