Our strategy

Breaking the silence

Osteoporosis is one of the most urgent public health crises of the modern era.

Broken bones caused by the condition are one of the most serious threats to living well in later life. Left untreated, osteoporosis threatens our freedom, dignity, quality of life and independence.

We’re committed to our public mission to raise awareness and inspire action among the public and policy-makers, demanding change for the 3.5 million people who live with osteoporosis. We want to seize the moment and beat this condition together.